MULTI STORY MEDIA
TV ENDCARD: CREATIVE DIRECTION/ ANIMATION
ITV production house ‘Shiver’, makers of such programmes as ’63 Up’, ‘Tonight’, ‘Peston’ and ‘Come Dine With Me’, have re-branded as MultiStoryMedia and we were asked to create an animated end card for their future productions. The new branding, designed by Richard Depesando, reflects the skyline of the company’s location in Media City Manchester with the animation representing the lights of buildings being turned on and off.