KONAMI • DANCING STAGE UNIVERSE 2007

We were commissioned by Konami to devise a concept for the re-branded Dancing Stage Universe franchise by way of an XBox live advert and a packaging re-design. We inverted the popular iTunes motif of the dancing silhouette and filled the body with energy and light. Utilizing a song from the games playlist they presented a fast paced visual hit, exaggrating steps performed on the games dancemat. We created a 3D model of the studio with a camera track that was identical to the track on the day of the shoot. By surveying the camera equipment we were able to composit 3D graphics into our scene that exactly matched the camera movement creating an exciting sense of motion. This technique is known as match moving.

Concept + Art Direction + Edit + Post – Production: zeroh
Edit + Choreography: Shelly Love
Director of Photography: Stein Stie
Production: Oliver Roskill

In order to maintain consistency throughout the marketing campaign for the game, ZEROH created the box and cover artwork as well as an advert for this reincarrnation of the beloved dancing game. The figure, model Amy Alderson, is filled with icons and patterning from the in-game play representing the internal power needed to play this energetic console classic.