MUSIC VIDEO DESIGN AND PRODUCTION:
We were asked to be involved with a very special version of The Who’s acclaimed album ‘Quadrophenia’ following the critical/ public success of Tommy in 2011, where we produced the animation and art directed the visuals for Roger Daltrey and The Media Machine, collaborating with a team of students from Middlessex University we created an alternate modern visual for Tommy’s story.
This time around it was very different, we were responsible for delivering all of the content for the Quadrophenia part of the show which was played out over four huge LED screens. we worked with time coded audio files (S.M.P.T) resulting in visuals which locked into the live sound, giving them the opportunity to be highly creative with the live element of The Who’s performance. As the band counted in each live song so the visuals counted down, delivered by Immersive Ltd through their media server, every beat and sound was perfectly timed to the four screen visual. As we could rely on timing, so could the narrative and content which resulted in a totally beautiful and cohesive show made up of challenging and sometimes theatrical backdrops to The Who’s performance. The surprising inclusion of performances from the late John Entwistle and Keith Moon meant they ‘ joined in’ with the live band, much to the delight of the audience.
The production lead time was around two months which was then followed by a two week rehearsal period in Florida, USA, where we performed final concept and technical changes on site.
We worked closely with Roger Daltrey, Colin Payne (The Media Machine) and Robert Lee (thewho.com) on the storyboard in the initial stages, focusing on re-telling the story of ‘Jimmy’ through the lives of the four original band members. Specially filmed sequences and historic footage was juxtaposed with re-edited films from their immense archive, which documents their almost 50 year career.
A DVD of the final night of the UK leg of the tour is due out via Universal during 2014.
“A bombardment of video visuals on round screens like giant motor-scooter headlamps mix archival live footage with a potted history of the 21st century, from the second world war to Free Pussy Riot, creating a budget Zoo TV feel of sensory overload that helps 17 songs not exactly inundated with choruses rush by.”
Malcolm Jack – The Guardian
“Meanwhile, the screens above strove to make sense of the world from which both men emerged – post-war conformity giving way, by way of austerity-era prefabrication, to an age of rampant consumerism and proxy aggression. Interspersed were clips and images of The Who themselves, made all the more visceral when Entwistle “joined in” on “5.15” with an extended bass solo and Keith Moon’s vocal contributions to “Bell Boy” was relayed from a separate filmed live performance.“
Bill Prince – GQ
Visual Concept and Creative Director: Roger Daltrey
Set Design and Stage screen Director: Colin Payne
Art Direction, Editing and Post Production: Neil Hetherington/ Daniel Hardiker for zeroh.net
Executive Producer: Robert Lee (TheWho.com)
Additional live sequence edits: Des Murphy/ Chris Rule for Shiny Eye
Filming and photography: Neil Hetherington/ Daniel Hardiker for zeroh.net
Additional Filming and photography: Colin Payne/ Jasper Dickson/ Alex Brattel
Video server operation for Immersive Ltd: Giani Fabricio