CAMPAIGN FOR REAL FARMING • ENLIGHTENED AGRICULTURE
CAMPAIGN ANIMATION: CREATIVE DIRECTION/ ARTWORK/ ANIMATION/ 3D MODELLING AND ILLUSTRATION
In late 2016 we were approached by Clare Horrell, Programme Manager at Just Growth, to produce an animation for a promotional film for future investors in a Sustainable Agriculture Fund for The Real Farming Trust, explaining what is wrong with our current agricultural model. Using a simplistic stylized approach we devised a colourful textured 3D world all made from paint and ink marks. We then used the marks for the 2D artwork and for the 3D textures for the models in order to achieve a playful aesthetic.